Founded by Paul Arthur Schwarz and his wife Olga Etienne, the company quickly established itself. True forerunners of the watch industry, SCHWARZ ETIENNE operated several factories involved in design and assembly. Its know-how and mastery in watch design became a real benchmark. SCHWARZ ETIENNE thus obtained the concession to continue producing movements, even when they were subject to quotas and controlled by Ebauche SA. Its complications were to be found in brands such as Venus, Levrette, Glorys, Alpha and Astin, which were all part of its customer circle.
During the Second World War, SCHWARZ ETIENNE, then in the hands of the sons of Paul Arthur and Olga, also produced small series. Its customers were mostly French, who came with specifications that only the larger watchmakers could fulfil.
Its catalogues grew and one of its 1966/67 collections offered no less than 75 watches of tradition, elegance and precision.
Thanks to the know-how of its watchmakers, its competence acquired over the years and its impeccable after sales service, SCHWARZ ETIENNE was able to market its creations even when, between 1974 and 1983, the quartz invasion and the petroleum crisis caused the manufacturing of watches and movements to fall by almost 65%. Furthermore, its reputation for quality also enabled it to supply movements to famous private labels such as Dunhill (for whom SCHWARZ ETIENNE was the exclusive supplier for 25 years), Jaguar Coventry, Chanel, Mauboussin and many others.
In 1992, SCHWARZ ETIENNE heralded a new era. The company decided to give a SCHWARZ ETIENNE body to the SCHWARZ ETIENNE heart. What had until then been one of the most refined designers and manufacturers of movements, assumed the status of a brand.
Its workshops were modernized and became computerized, a logo was created and its name was written as two separate words. New movements and complications were developed, such as the fly-back chronometer
Today, SCHWARZ ETIENNE is working in its own unique way, respecting its century-old tradition and exploiting its strengths : creativity, innovation, competence and know-how.
The brand is notable for its innovative mechanical complications, especially thanks to its amalgamation of the technical with the handcrafted. Its workbenches, where the master watchmakers go about their business, are equipped with the most powerful computers and the most advanced software. Schwarz Etienne is progressively refining each step in the manufacturing process, in order to become a manufacture in its own right.
A Future Based Upon Tradition
The SCHWARZ ETIENNE brand, attentively nurturing the company and its tastes, is working for its customers, who are true partners. Whether it’s New York – the quartet, Olympia – the sportive, London - the stylish or La Chaux-de-Fonds – la haute horlogerie (to mention but a few), its collections evolve without being tyrannized by ephemeral fashion trends. The brand always emphasizes the quality of its products and its creations are born to last.